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Shenzhen Agricultural Products Co., Ltd is the key
enterprise in the national industrialized management
of agriculture, the key enterprise in the ｀vegetable
basket project¨ of Shenzhen, and the first to pass the
ISO 9001:2000 certification in agricultural products
distribution field. Since its establishment in 1989
with a registered capital of RMB 5.17 million Yuan,
the company has grown into a listed company with total
assets of RMB 4 billion Yuan, net assets of RMB 2 billion
Yuan and an annual tax payment of RMB 200 million Yuan
through capital operation and management innovation.
From 1998 to 2004, the company has been labeled successively
as one of the top 50 potential listed companies . The
company deals with the production, processing, packing,
storing, transportation, wholesale, auction, direct
sales, chain retail stores, import and export, logistics
and distribution and E-commerce of agricultural products.
In the past 15 years, the company has been upholding
its development strategy of " basing on the agricultural
products wholesale markets, extending into the production
and retail field, establishing nationwide market system
for agricultural products, achieving specialized, industrialized,
modernized and network-based management of agricultural
products." "Buji Pattern" ,initiated
by the company, has taken the lead in the reform of
agricultural products distribution system. The pattern
of " enterprise manages the market; market is managed
in the same way as the management of enterprises"
has given full scope to the seven major functions of
the wholesale market, i.e. material distribution, price
generating, information releasing, industry propelling,
commodity sales promotion, standardization construction,
and comprehensive services. The industrial pattern integrating
companies, wholesale markets in sales place, agencies,
wholesale markets in production field, bases and farmers
has been established. The transaction mould of auction
and the four standards of " normalized packing,
standardized weight, graded quality, and modernized
management" initiated by Futian Market has accelerated
the upgrade of the market and the adaption of domestic
markets to international markets. Meanwhile, the company
has also explored the chain store operational mode for
meat products in an attempt to pursue its business on
a community, convenience and diversified basis. The
company has also made efforts to extend its business
into logistics and E-commerce. Thus the efficient combination
of wholesale with chain retail stores, direct sales
with material distribution, tangible markets with network
markets have been achieved.
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嶄猟井 
English
